Start paying attention, if you don't already, about what the magazines have to say to us, what the TV has to say to us, about what's important.

And for you young men out there, who don't think that People magazine has anything to offer you in terms of image awareness and body consciousness, have you noticed the new line of men's skincare products out there? (audience laughter) Yeah. The men's best and worst dressed... Oh my God - Val Kilmer - what happened to him - he got so fat?

I mean, that is a subconscious message that mass media marketing is sending to us! They want to be our God. Why? Because they want the money that we have.

Did you know that youth between the ages of 12 and 25 have been identified as having the single largest source of 'disposable income unencumbered by expenses'? Do you have any idea what that means? (audience laughter)

No. No. Yeah, ok, well there's people that get paid really good money to come up with really long sentences like that. The bottom line is that you guys get an allowance or you work a job and you don't have to pay for your own apartment most of the time. So you've got money to spend - they want it. They don't care what they have to say to you to get it. Or do to you to get it.

I mean, honestly, think about it - if you're a young man and you're looking at People magazine and you see Lancome for skincare...