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How To Promote Your Key to Life Event

Congratulations on scheduling your Key To Life event with Shannon! Here are some ideas we have compiled from past events that seem to work well to boost attendance and ensure for a smooth and successful event:



Promote, promote, promote! Did we say promote?

Post flyers everywhere-on AND off campus (one of the most well-attended events we have seen posted flyers in locations
as diverse as local restaurants and on the backs of restroom stall doors!)

Use closed circuit TV to show a short pre-event video in student common areas

Let professors know about the program and encourage them to send their classes for a grade or extra credit points

Invite members of the Panhellenic Council and campus Greek organizations to attend

Be sure to tell all health, athletics, drill team, dance, psychology, sociology, medical, counseling, health and wellness students and staff about the program

Email blasts are a great way to promote the event

Use on-campus media (radio, TV, print) to promote the event

Alert local coomunity media by sending out press releases and following up to ensure media coverage. Whenever possible, attempt to arrange pre-event interviews with local print media, radio and TV shows

Invite members of the local community, including educators, healthcare professionals, students and families. Encourage related community organizations to set up their own booths and displays as part of the event theme

Enlist other student campus groups to co-host and promote the event - and to invite their members, friends and classmates

Pass out free 'tickets' the week prior to the event

Put student leaders in charge of meeting attendance goals for the event

Offer refreshments before and after the event-where there is free food, there will always be students!

Give out prizes to student groups who have the highest attendance

Create inexpensive items (aka 'free stuff') that attendees can get as a result of participating in the event. We have even seen campuses create student 'gift bags' full of important literature and useful items like pens, post-its and highlighters

Choose an event date that does not overlap with another 'high attendance' event such as a football game, or with midterms or final exams

 

 


 

 

 
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